Studebaker car books - history and models

Studebaker (1946-1966) - Brooklands Portfolio

Brooklands Portfolio book about the Studebaker models from the years 1946-1966. Describes the Studebaker Champion, Land Cruiser, Conestoga, Commander, Starliner, President, Speedster, Hawk, Lark, Avanti, Cruiser and Daytona.

• The 39 articles, taken from contemporary British and American car magazines, provide much information about history, model changes and technology.
• Also driving impressions, tests, comparison tests, technical specifications, etc.

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More information on the Brooklands Portfolio books

The History of the Studebaker Co.

Brief and interesting description of the history of the most progressive automobile builders of its time.

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More Than They Promised : The Studebaker Story

This richly illustrated book delves into the storied legacy of the Studebaker family, tracing their journey from 1736 to the pinnacle of the automobile industry in 1966. Beyond a family saga, it encapsulates America's industrial evolution. Initially artisans, the Studebakers transitioned into manufacturers during the Industrial Revolution, mirroring the nation's shift to urban-industrial society catalyzed by the Civil War.

Renowned for quality, Studebaker's wagons, carriages, and automobiles epitomized success. Icons like the 1953 Starliner and 1963 Avanti, guided by Raymond Loewy, exemplified American industrial design innovation.

The book meticulously details the company's prosperous 1920s, tumultuous 1930s, and post-World War II triumphs, including models like the Lark and Gran Tourisimo Hawk.
Exploring the company's decline in the mid-1950s, it highlights the unexpected success of spinoff Avanti II until 1991. Concluding with a compelling analysis of Studebaker's demise, the author blends personal anecdotes with historical narrative, capturing the essence of one of America's enduring industrial giants.

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Studebaker 1946-1958 Photo Archive

A comprehensive photographic history of one of the great names of American motoring. This outstanding collection of rare factory photographs displays the quality and styling that distinguished Studebaker.

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Champion of the Lark - Harold Churchill and the Presidency of Studebaker-Packard, 1956-1961

A career engineer at Studebaker, Harold E. Churchill became president of the recently merged Studebaker-Packard Corporation in 1956, at a time when finances were shaky and an aging product line was losing ground to the Big Three.
Quickly launching a program of "realism and common sense," he focused the company's energies on a few selected market segments where he saw opportunities for gain. His vision for a compact economy car led to the Lark, the hit model that Studebaker desperately needed.

This thorough examination of Churchill's leadership of Studebaker-Packard draws upon Board of Directors minutes, internal documents, oral histories and media reports in constructing a detailed account of these crucial years.
In addition to covering the cars and trucks produced under Churchill in detail, it closely traces Churchill's actions as president and analyzes his motivations, the pressures he faced, his leadership style and the success or failure of his tenure.

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