Rover's Rebirth - The Post-War Renaissance 1945-1953
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Like other British car manufacturers, Rover focused on supporting the war effort during World War II instead of producing cars. After its Coventry factory was bombed in 1940, the company moved in 1945 to a large, modern plant in Solihull, originally managed for the Air Ministry.
With no new models ready, Rover resumed production with updated versions of its pre-war cars. Early plans for a small economy car were abandoned as demand shifted. Efforts to develop a modern new car were delayed, leading to the 1948 launch of the P3, which combined new mechanical components with older body designs.
Meanwhile, Rover's Chief Engineer saw potential in a civilian version of a military Jeep. Using a simple chassis and body to cut costs and development time, Rover quickly introduced the Land-Rover, which became an unexpected global success.
The company also explored advanced ideas, including gas turbine cars, the Road-Rover (a blend of car and Land-Rover), and various model expansions. By 1953, as this book's story concludes, Rover had recovered strongly and was prepared for a successful decade with new saloons and Land-Rovers.
Product details
| Author: | James Taylor |
|---|---|
| Details: | 208 pages, 10 x 7.7 x 0.79 in (25.5 x 19.5 x 2 cm), hardback |
| Illustrations: | many b&w and color photos |
| Language: | English |
| Publisher: | The Crowood Press Ltd (GB, 2025) |
| ISBN: | 9780719844126 |
Rover's Rebirth - The Post-War Renaissance 1945-1953
Language: English







