Pontiac Performance 1960-1974: The Era of the Super Duty, H.O., & Ram Air Drag & Muscle Cars
In 1956, Semon E. "Bunkie" Knudsen became general manager of the struggling Pontiac division at General Motors. He transformed its conservative image by focusing on performance, guided by the motto "Race on Sunday; sell on Monday."
In 1957, Pontiac introduced the Bonneville, a limited-edition fuel-injected convertible aimed at car enthusiasts. This marked the start of a new, youthful identity for the brand, and sales quickly grew. Pontiac's Super Duty drag-racing cars soon proved highly successful, helping the division rise to third place in U.S. sales, behind Chevrolet and Ford.
Even after GM withdrew from racing in 1963, Pontiac maintained its momentum. In 1964, the launch of the GTO created the muscle car category, forcing competitors to respond. Over the following years, Pontiac produced several iconic models, including the 2+2, Ram-Air GTO and Firebird, Trans Am, the Judge, and the Firebird Formula.
This illustrated book recalls Pontiac's golden era, celebrating the cars that defined American performance in the 1950s and 1960s.
Product details
| Author: | Don Keefe |
|---|---|
| Details: | 160 pages, 10.8 x 8.25 x 0.39 in (27.5 x 21 x 1 cm), paperback |
| Illustrations: | b&w and color photos |
| Language: | English |
| Publisher: | CarTech Inc (USA, 2024) |
| ISBN: | 9781613257777 |
Pontiac Performance 1960-1974: The Era of the Super Duty, H.O., & Ram Air Drag & Muscle Cars
Language: English





