André Citroën, ingénieur, explorateur, entrepreneur
The double chevron emblem is known to millions of motorists around the world, but how many of them know about the extraordinary life and fascinating work of its creator, André Citroën?
Many are probably unaware that he was one of the great pioneers of mass production and marketing, to the point of being nicknamed the "French Henry Ford". His short and exciting life was also a fabulous succession of industrial adventures, technical discoveries and constant revolutions in advertising, cinema and even in the exploration of the globe. In a few years, he amassed a considerable fortune and died ruined while in the great casino of business, he played constantly with elegance and an apparent carefree attitude.
John Reynolds' biography of André Citroën is a fascinating account of an extraordinary destiny of which we are all, without knowing it, heirs.
Detalle del libro
| Autor: | John Reynolds |
|---|---|
| Presentación: | 250 páginas, 28 x 23 cm, tapa dura |
| Ilustración: | 200 fotos en b/n y 50 a color |
| Idioma: | Francés |
| Editorial: | ETAI (F, 2006) |
| ISBN: | 9782726886892 |
André Citroën, ingénieur, explorateur, entrepreneur
Idioma: Francés
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