Auto's - Frankrijk: boeken - automobilisme (wegen, garages, toebehoren)

Michelin à la conquête de l'automobile

De geschiedenis van Michelin is zo rijk en uitgebreid dat velen er zich niet van bewust zijn dat de Franse bandenspecialist ook autofabrikant was.
Tot de Michelin-groep hebben immers de Citroën, Panhard en Maserati fabrieken behoort, evenals de Berliet bedrijfswagenfabriek en zelfs de Breguet vliegtuigfabriek (tijdens WO I).

Dit rijk geïllustreerde boek beschrijft de complete historie van Michelin sinds het begin te Clermont-Ferrand in 1889. Het vertelt hoe de oprichters André en Edouard Michelin een revolutie ontketenden met gemakkelijk te repareren banden, in een tijd dat een platte band tijdens elke reis wel een keer voorkwam.

Ook de indrukwekkende expansie komt aan bod, evenals de geniale reclame die van het Michelin-mannetje Bibendum één van de beroemdste personages ter wereld heeft gemaakt .

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Garages, ambiances d'hier

Prachtige verzameling van zwart-wit foto's. Een poëtische kijk op het dagelijks leven in de Franse automobielgarages in de periode 1910-1970.

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BRI - Brigade Rapide d'Intervention - La vitesse au service de la loi

This book aims to present and retrace the history of the BRI (Brigage de Recherche et d'Intervention), which is ultimately little known to the general public, through the different vehicles used within the brigade.
The origin of the creation of the BRI dates back to the 1960s, during an official visit by the President of the Republic Charles de Gaulle to West Germany in 1962, who noted that the German motorway network was controlled by a police unit equipped with Porsche racing cars.
In October 1965, the gendarmerie published a call for tenders to manufacturers to equip its units with cars.

At the time, the brands Alpine (including the A110 and the A310) and Matra (with the Djet) were notable before other manufacturers came to offer rapid intervention vehicles (VRI) to the BRI, like Peugeot (405 MI16 and 306 S16), Citroën (ID, DS 21 and 23, SM and CX 2400 GTI and 2500 GTI), Subaru (Impreza WRX) and Renault (R21 turbo, Mégane and Mégane 3R).

A police officer and motorsport enthusiast, Christophe Cattet highlights the history and role of the Brigade de Recherche et d'Intervention (BRI), the investigation and intervention unit of the French judicial police, responsible for highway safety and attached to the French national police.
Richly illustrated, "BRI - La vitesse au service de la loi" also presents the different vehicles used over the years by the brigade, some of which have even distinguished themselves in the world rally championships.

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Les automobiles publicitaires (volume 1)

Even before the beginning of the 20th century, companies had the idea of using means of transport as a support for advertising with posters painted on the sides of vehicles.
With the arrival of the mechanical automobile and integral bodies, the advertising message changed dimension by covering all surfaces; then "rebodied" vehicles supporting three-dimensional products appeared.

These heterogeneous prototypes gave an instant idea of the message to be conveyed! This is how hundreds, probably thousands of advertising vehicles were manufactured. With more or less success depending on the imagination of the creators and the means at their disposal, these sheet metal artists created a host of rolling fantasies.
This book brings together for the first time in more than 600 black and white photos - most of which have never been published - the most curious vehicles there are. On the road to the fairyland of advertising...

Fabien Sabatès, as a good industrial archaeologist, was the first in France to publish a book on advertising vehicles entitled "Pub qui roule" in 1995, when the Internet did not exist. But thanks to this fabulous window open to the four corners of the world, he was able to carry out in-depth research in the main countries and extract from the dust documents that would otherwise have remained unknown.

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Les automobiles publicitaires (volume 2)

This book on advertising automobiles (volume 2) brings together for the first time in more than 600 black and white photos - most of which have never been published - the most curious vehicles there exist.

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Quand l'auto fait sa pub

The approximately 600 images in this book will take you through a hundred years of the history of automobile brands and advertising. Among thousands of documents, the author has selected leaflets, catalogues, press announcements, posters, billboards and also photos of events such as elegance competitions and motor shows.

This book tells in images and anecdotes, not about technical progress - many books have already covered this - but rather about the gradual advancement of communication between manufacturers, accessory manufacturers and future buyers of a car. We must not forget that at the beginning of the last century it was necessary to choose the brand of your engine, then go to a coachbuilder who made "almost custom-made" parts. The vehicle was then equipped with accessories, wheels, tyres, seats, hence the profusion of advertisements for each element.

You absolutely have to read some of the ad texts to realize how much advertising language has evolved; in the past it was surprisingly "elitist", aimed only at a very wealthy section of the population, the arguments to seduce were elegance and speed; today we talk more often about fuel economy, price and interior comfort.
Times have changed: the automobile and advertising too!

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