Borgward personenwagens: boeken - historie en modellen

Goliath - Borgward - Lloyd: Pkw im Spiegel der Werbegraphik

Borgward used advertising like no other before and after the Second World War. Informative brochures were a matter of course. In addition, there were advertising postcards, posters, advertisements, flags, customer service signs, glass banners, press kits, traffic advertising, special car shows, trips to Germany and much more.
Peter Michels shows and explains the documents, many of which have never been published before.

From the contents:
- Hansa Matador, Konsul, Senator, 500 1100/1700 3500 2000, product overview 1937, production program 1937
- Borgward 2300 1500 1800 2400, Isabella, P 100, Camping with Borgward
- Goliath 700 900 1100
- Lloyd 300, LT 500 400 600 250, Alexander, Arabella.

Specificaties

Borgward Rennsportwagen: Einsatz und technik

Stuttgart-based motorsport expert Bernhard Völker describes the use of Borgward racing vehicles: from the record-breaking run of the INKA model in 1950 to the competitions on the famous race tracks from 1952 to 1959 and the Formula II World Championship in 1959 with the Cooper-Borgward. There are also portraits of all Borgward racing drivers.

After Heinrich Völker dealt with the technology in his book "Silberpfeile aus Bremen" in 2004, many tips from contemporary witnesses were received, which are taken into account here. Everything revolves around the bodies, chassis and engines.
The appendix contains detailed tables of the races, the technical data of the vehicles and a chronological overview.

Specificaties

Besser fahren, Borgward fahren 1956: Die Borgward-Chronik

The 1956 volume of the Borgward-Chronik describes a year marked by a decline in almost all sales figures for the Borgward Group. The revision of the automobile program was limited:
- The Hansa 2400 received a complete overhaul with a new 6-cylinder engine of 100 hp. The body appeared longer and more elegant than its predecessor. Nevertheless, sales remained low.
- The Isabella received some minor changes to the bodywork and a renewal of the front suspension.
- The Isabella range was expanded to include the "TS de Luxe" and "Coupé" variants.
- The Goliath Jagdwagen was equipped with a 4-stroke engine (4-cylinder boxer) with 50 hp and tested for the German army, but was rejected in favor of the DKW F91/4 (later known as the Munga).
- The new B 2000 AO proved to be a success, with almost 6 000 orders from the German army.
- Lloyd produced the LP 250 to compete with the Goggomobil and the BMW Isetta, but without success.

The 1956 Chronicle provides detailed information about all of these products. The book offers a lot of reading material, including previously unknown facts. This brings you up to date with Borgward's history. Of course, almost only contemporary photos were used, so you can see exactly what the vehicles looked like and how they rolled off the production line.

Specificaties

Besser fahren, Borgward fahren 1957: Die Borgward-Chronik

A look back at the year 1957, at cars, employees and everyday life at the Borgward, Goliath and Lloyd factories. Through intensive research among former employees of the Borgward Group, Peter Kurze was able to uncover previously unknown facts.
The "Borgward-Chronik" book series is a comprehensive reference work on the company history of the Borgward Group. The books are illustrated with historical professional photos, many of them in color. They were taken by the factory photographers.

From the contents:
- The car sales program
- The truck sales program
New vehicles:
- Borgward Isabella Coupé
- Borgward cab-over-engine B1500F/B 611
- The mobile branch of the Bremer Sparkasse (Borgward BO 4500F)
- Goliath GP1100
- Special developments
- Prototype Lloyd Coupé with plastic body
- Borgward 30-ton Panzer I for the German army
- Borgward-Focke Kolibri helicopter
Motorsport:
- Finally a racing car with better roadholding
- 1957 racing season
From the factory:
- The economic situation of the Borgward Group
- The Borgward factory in Argentina
- Lloyd Montage in Australia
- Factory buildings: Construction of the health insurance company and helicopter construction
People:
- Goliath director Alber Doeding
- Goliath director August Momberger
And much more.

Specificaties

Besser fahren, Borgward fahren 1958: Die Borgward-Chronik

A look back at cars, employees and everyday life at the factory at Borgward, Goliath and Lloyd. Through intensive research among former employees of the Borgward Group, Peter Kurze was able to uncover previously unknown facts.
The book series is a comprehensive Borgward reference work. The Borgward-Chronik books are illustrated with historical professional photos, many of them in color. They were taken by the factory photographers.

From the contents:
- The car sales program
- The truck sales program
New vehicles:
- The Lloyd Alexander TS
- The Michelotti-Lloyd
- The Lloyd Alexander Frua
Special developments:
- The boxer engines of the "Special Development" department
- The 500 small car
- Borgward-Focke helicopter
From the factory:
- Borgward racing 1958
- The economic situation of the Borgward Group
- Construction of the Borgward administration West
- Inauguration of the Lloyd spare parts factory
- Lloyd boss Karl-Heinz Bädeker
And much more.

Specificaties

Besser fahren, Borgward fahren 1959: Die Borgward-Chronik

A look back at the year 1959, at cars, employees and everyday life at Borgward, Goliath and Lloyd. Through intensive research among former employees of the Borgward Group, Peter Kurze was able to uncover company secrets.
The book series is a comprehensive Borgward reference work. The books are illustrated with historical professional photos, many of them in color. They were taken by the factory photographers.

From the contents:
- The car sales program
- The truck sales program
New vehicles:
- The big Borgward (P 100) is coming
- The new cab-over-engine trucks B 622 and B 655
- The Lloyd NT - The Arabella
- The Arabella Coupé
Special developments:
- Schwimmwagen 509
- 30-ton tank 1959 for the German army
- Borgward-Focke helicopter: 1st free flight
Motorsport:
- Monte Carlo Rally
- Caltex Economy Test
- World Brand Championship for Cooper-Borgward
- 12 Hours of Hockenheim
From the factory:
- The economic situation of the Borgward Group
- The International Motor Show in Frankfurt am Main
- Representative building on Sebaldsbrücker Heerstrasse: The Borgward company health insurance fund
- The new Lloyd test department
- Kurt Ochmann, advertising manager, and the development of the new Borgward logo
And much more.

Specificaties

Borgward Fotoalbum 1905-1961

Specificaties