Alpine, la renaissance
This book provides an inside look at the revival of Alpine, from the 2011 partnership with Caterham to the first A110 deliveries in 2018. It details the development of this sports car and the dedication of a passionate team.
The book highlights key aspects of the project: the design of the Alpine A110, a marketing strategy based on endurance racing and digital campaigns, and the creation of a dedicated sales network.
Today, Alpine is a success story. The A110 has been praised by both French and international media, winning prestigious awards such as "Most Beautiful Car of the Year" and "Performance Car of the Year." It has also outperformed competitors like Alfa Romeo, Lotus, Audi, BMW, and Porsche in multiple comparison tests, even in German automotive magazines.
Dettagli del libro
| Autore: | Bernard Ollivier |
|---|---|
| Formato: | 320 pagine, 25 x 19.5 x 3.5 cm, copertina rigida |
| Illustrazioni: | riccamente illustrato con foto in B&N e in colori |
| Lingua: | francese |
| Editore: | Editions Solar (F, 2019) |
| ISBN: | 9782263160554 |



