Land Rover Discovery - The Story of the First Generation Models, 1989-1998
NEW
Since its launch in 1989, the first-generation Land Rover Discovery has become a lasting icon with a strong international following. While many books focus on buying advice, this volume explains why the Discovery was created, how it was developed, and how it influenced Land Rover's future.
Pages of the book "Land Rover Discovery - The Story of the First Generation Models, 1989-1998"
In the early 1980s, Land Rover faced falling sales and strong competition from lower-cost Japanese family 4x4s. These rivals followed the Range Rover idea but were far more affordable. Land Rover needed a quick and effective response.
The answer was the Discovery, a mid-market SUV developed under tight deadlines and new internal methods. Introduced in 1989, it was an immediate success, became a European best-seller, and restored Land Rover's position worldwide. It soon became central to the brand and set the path for later generations.
The Discovery also changed Land Rover's image. The brand moved from pure utility vehicles toward premium, family-oriented 4x4s. Together with the Range Rover, it reshaped public perception and supported global growth.
This book presents the full story of the original Discovery, covering design, production, sales, and worldwide use, supported by rare and informative images.
Product details
| Author: | James Taylor |
|---|---|
| Details: | 160 pages, 8.25 x 9.8 x 0.71 in (21 x 25 x 1.8 cm), hardback |
| Illustrations: | extensively illustrated |
| Language: | English |
| Publisher: | Veloce Publishing Ltd (GB, 2025) |
| ISBN: | 9781836440390 |
Land Rover Discovery - The Story of the First Generation Models, 1989-1998
Language: English
