Audi Car Books - Models and Technology

Audi - L'irrésistible ascension

After being ousted from his own brand, August Horch founded Audi, then in 1910, then in 1932, the brand joined forces with three other manufacturers to found Auto Union, with its logo of four intertwined rings.
After the war, the group came under the control of Mercedes-Benz, manufacturing mainly cheap two-stroke cars. Losing momentum, Auto Union was sold to Volkswagen, mainly interested in factories, to meet the strong demand for Beetles.

However, the critical success of the F102, which became the Audi 72, encouraged the management to make Audi a brand offering luxurious and reliable front-wheel drive models. Under the leadership of Ferdinand Piëch, a brilliant engineer and grandson of Ferdinand Porsche, innovation, symbolised by the five-cylinder engine and especially the Quattro all-wheel drive with its multiple rally victories, would propel Audi in a few decades to the level of other German premium brands.

Covering many segments of the automotive market, Audi has become a world-renowned and appreciated German sports brand while retaining its DNA, made of technology, innovation and quality.
This book invites you to relive this history through fourteen iconic models. From the Audi Typ C, the first Audi competition car, to the Audi e-tron Sportback, which revolutionized the 100% electric SUV, to the Audi Quattro, world rally champion (1982 1984), discover the history of the brand with the rings.

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Audi, les anneaux magiques

Audi is definitely an atypical car brand in the German automotive landscape, with a history that goes back to the beginning of the 20th century, but which the general public only knows about the last thirty years, since the appearance of the revolutionary quattro. Since then, Audi has risen to the top three of the European high-end, with Mercedes and BMW. Unlike these two competitors, Audi remains an astonishing laboratory of design and technology.

Rediscover in this book from the Label Auto collection the emblematic models that have etched the genes of the brand with the four rings...

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Audi A2

When the first Audi A2 rolled off the production line in Neckarsulm in 1999, it was destined for great things: it was supposed to shake up the compact car market. Instead, the A2 passed unnoticed by the market. But even if it was not very popular at the time, today it is a sought-after classic - as a youngtimer on the used car market.

The Audi A2 was simply ahead of its time. The unusual van-like shape and the comparatively high price put off potential buyers at the time. But the A2 was a true milestone in automotive technology.
With its lightweight aluminum body, extremely low air resistance and economical engines, the smallest Audi of its time can still keep up with many current small car models today. Hardly any other small car at the time could offer the high-quality equipment with air conditioning, glass sunroof and leather seats, which were available on request.

In this book, Dirk-Michael Conradt tells the whole story of the small premium car. The experienced motor journalist and former editor-in-chief of the magazines Motor Klassik and sport auto is himself an A2 driver and fan.

- Complete chronology of the Audi A2 from the prototype to the finished model
- All technical data and production figures
- Around 200 partly unpublished photos from the Audi factory archive

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Audi Design - Zwischen Evolution und Revolution

Alongside technology, design is the deciding factor as to whether a car is perceived as attractive or not. Throughout its history (and prehistory), Audi AG has always managed to find the balance between these two poles. And so harmoniously that desirable automobiles have always been created under the sign of the four rings.
The current automobile design with the "Singleframe" radiator grille is also a prime example of the well thought-out, consistent design of a model family.

In two volumes, Prof. Dr. Othmar Wickenheiser, who has a doctorate in the development of automobile design, examines and explains the Audi design language in all its facets. As an automobile designer himself, he is excellent at clearly presenting complex issues using clear examples and drawing attention to things that may not have been noticed before.

It is in the nature of things that history, present and future are connected by a "common thread". A masterpiece that is bound to delight more than just fans of Audi design!

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