Berliet 1961-1963
For Berliet, the early sixties were rich in symbolism. Indeed, this period saw the beginning of the Common Market and the lifting of customs barriers intended to free up access to the German, Italian, Belgian and Dutch markets.
The locomotive brand equipped itself with structures that would allow it to position itself favorably in the face of these new outlets and developed specific vehicles adapted to the codes of the new markets.
At the same time, Berliet maintained its export efforts, particularly in black Africa, the Maghreb, Cuba and the People's Republic of China. Finally, the Vénissieux manufacturer pursued a policy of intense renewal of its French range in order to be able to maintain its positions in the face of its traditional competitors such as Saviem and Unic but also in the face of new competitors with long teeth from Germany, Italy and Great Britain.
Pagine del libro "Berliet 1961-1963"
The period 1961-1963 is that of the presentation of the Relaxe M3 cabin with hood which has symbolic value since it is this which will make known the brand or will reinforce its image in the four corners of the world. These are years rich in events and novelties that we invite you to discover in this book.
Dettagli del libro
| Autore: | Jean-François Colombet |
|---|---|
| Formato: | 144 pagine, 31.5 x 23 x 13 cm, copertina rigida |
| Illustrazioni: | riccamente illustrato con foto in B&N e in colori |
| Lingua: | francese |
| Editore: | Histoire & Collections (F, 2022) |
| ISBN: | 9791038012707 |
