Piaggio Vespa Motorroller: Bücher - Geschichte (1/5)

Vespa - Style and Passion

Introduced by the Italian firm Piaggio in 1946 with the model 98, Vespa enjoyed quick success. The scooters' diminutive size and affordability were perfect for promoting postwar mobility. But as with most novel designs, it would also be highly imitated, destined for icon status.

From Piaggio's origins to the first Vespa prototypes to today's forward-looking Elettrica model, "Vespa: Style and Passion" is the ultimate retrospective of this beloved brand. A rich selection of visuals includes dozens of studio images of the most significant models from throughout Vespa history - including classics like the 125, 150 GS, Super Sprint, Primavera, and Rally - as well as period advertisements, rare archival photographs, and images of Vespas in popular culture and motorsport.
Mod culture, perhaps most responsible for spreading scooter culture, is also given its due with images of customized Vespas.

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Vespa 75 Years - The Complete History (Updated Edition)

April 1946: the first 15 examples of the Vespa leave the Piaggio factory.
This was the beginning of a unique and unrepeatable story, that of a revolutionary two-wheeled vehicle that as well as leaving an indelible trace in the history of transportation, has become an authentic cult object for every generation that followed. Simple elegant forms, practicality and riding comfort were just a few of the qualities that brought the popular scooter success on a global level.

75 years on from the first Vespa, this book - an updated version of the first part only, the historical one, of the successful "Vespa 70 Years", traces decade by decade the technical and stylistic evolution of this timeless icon. All this without losing sight of aspects associated with communications - ever a strong suit of the Pontedera group - and the ever-increasing interest of collectors.

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Vespa - All the models (Updated edition)

Der Vespa-Roller, der nach dem Zweiten Weltkrieg in Pontedera entstand, wurde zum Symbol einer der bemerkenswertesten Erfolgsgeschichten der Industrie.
Dieses Buch ist der umfassendste und aktuellste Katalog aller Vespa-Modelle, die je veröffentlicht wurden. Es präsentiert jedes produzierte Modell und ist damit ein unverzichtbares Nachschlagewerk für Nutzer, Sammler und alle Vespa-Enthusiasten.

Diese überarbeitete Ausgabe umfasst alle Modelle, die in den letzten drei Jahren eingeführt wurden, geordnet nach Kategorien mit großem und kleinem Rahmen. Unter den neuen Modellen befinden sich die 125 und 300 GTS 75th Anniversary Editionen, die 125 und 300 GTS Ausstattungsvarianten sowie die 50, 125 und 150 Modelle, jeweils in ihren verschiedenen Farbvarianten. Der Katalog enthält auch die 946 und die Vespa Elettrica, die jüngste große Innovation.

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The Life Vespa

Since hitting the road in 1946, eighteen million Vespa motor scooters have buzzed the Earth.
Vespa's success lies in the uniqueness of its design - in the unmistakable sheet metal skin that, over the span of decades, has defined the concept of "motor scooter."

"The Life Vespa" celebrates all aspects of the scooters and the thriving culture that surrounds them. Since Vespa is affordable and in high-style, the life Vespa encompasses all walks of life, from street urchins to celebrities like Audrey Hepburn, John Wayne, and Brad Pitt.

Part of Motorbooks' "Life" series, "The Life Vespa" melds machine and culture to immerse you in la bella vita.

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Vespa - Italian Street Style

Produced in 1946, the first Vespa offered mobility to everyone. Italy was getting over its war wounds and getting about on a scooter. During the "Dolce Vita" years, "Vespa" meant "scooter"; foreign newspaper correspondents described Italy as "Vespa country", and the role Vespa played in Italian society is shown by its appearance in dozens of films.

Then, it became the two-wheeler for the time of the economic boom. And during the 1960s and 1970s, it was the vehicle for the propagation of the revolution of ideas that the kids of those years were establishing. Now the Vespa provides the perfect solution to today's congested cities.

Spanning 336 pages and featuring over 300 original photographs, many rare and unseen, Vespa, delves into the facets of the famous brand from its innovative technical and stylistic design to its freedom-inspired customers.
Divided into 6 chapters, each chapter details not only the evolution of the company and the development of the models but also the impact Vespa has had on the worldwide culture. The book is packed with unusual photographs from the Vespa archives, featuring all the models, famous faces, races and much more.

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Vespa - Illustrated guide to the identification / Guida illustrata all'identificazione

NEU

Dieses einzigartige Buch ist eine unverzichtbare Ressource für Vespa-Liebhaber, die jedes Detail über die Entwicklung des ikonischen Piaggio-Rollers erfahren möchten.
Der Autor hat umfassendes technisches Wissen und intensive Recherchen zu allen Modellen genutzt, um Tausende von detaillierten Fotos zu erstellen, die jede von Piaggio in Pontedera von 1946 bis 1983 produzierte Version zeigen.
Dieser illustrierte Leitfaden enthält völlig neues Material und dokumentiert jede kleinste Änderung, die an den verschiedenen Modellen für den italienischen Markt vorgenommen wurde. Dank der Fotos und der detaillierten Bildunterschriften können die Leser genau nachvollziehen, wann bestimmte Modifikationen während der Produktion jedes Modells eingeführt wurden.
Das Buch enthält außerdem Dutzende von Vintage-Werbeanzeigen sowie umfassende Produktionsdaten und Farbcodes, die Jahr für Jahr verwendet wurden.

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